Oct is in full swing and then are all of the haunt attractions and Halloween festivities! If yous are a working makeup artist, now is your time to cash in on some Halloween makeup.

According to residuum.com:

"The most expensive role of Halloween is costumes. Men plan to spend $96 each, compared to $77 each for women. Equally a outcome, nigh half of Americans buy them."

With Halloween costumes comes Halloween makeup!

Just look at this stat nautical chart on Halloween spending.  It'southward incredible!

balance%20spreadsheet

If you desire more information on Halloween statistics, click here .

All of the Halloween makeup options…

To begin, let'due south listing all of the different types of applications you tin can offer:

  • Cream base
  • H2o base of operations (face up paint)
  • Airbrush- water, silicone or alcohol
  • Silicone base of operations
  • Waterproof (alcohol activated)
  • Prosthetic
    • Rubber Latex
    • Cream Latex
    • Prosaid Transfers
    • Silicone
  • Gelatin build ups
  • 2 part silicone build ups
  • Latex build up

Side by side, let's define some makeup characters and looks that you lot volition offering. Information technology is best to see what is trending for customers this year. Here are some examples:

Character makeup ideas

  • Marilyn Monroe
  • Cos Play (anime or video game grapheme)
  • Marie Antoinette
  • Cleopatra
  • Katniss Everdeen
  • Harry Potter, etc.

harry%20potter%20face%20paint

Harry Potter Face Paint, credit to YouTuber SammyLovesFossas

Marie Antoinette Kirsten Dunst makeup

Still from Sofia Coppola's Marie Antoinette

Creature makeup

  • The Walking Dead zombies
  • Freddy Krueger
  • Demon
  • Vampires, Trolls, Orcs, Ogres, etc.

orc%20makeup
Orc makeup, credit to Epoch Creations .

Nightmare Elm Street Freddy Kruegar Robert Englund
Even so from A Nightmare on Elm Street, Robert Englund every bit Freddy Krueger.

Trauma ideas

  • Burn victim, Mobster, Hit and run, etc.

Burn%20makeup nicole diehl
Burn down makeup, credit to MMA Instructor Nicole Diehl

flayed%20arm kyla devries
Skinned arm, credit to MMA student Kyla Devries .

Haunted ideas

  • – Ghoul, Zombie, Cracked Doll, etc.

22528571 698525617811 5337556398525256014 o
Zombie face paint makeup, credit to MMA student Christine Lafond .

14666116 1291590714207731 3120627841383445595 n
Croaky makeup, credit to MMA graduate Sam Chapel .

Breaking downwardly the toll…

Quite often your clientele will approach you for a  Halloween look is actually involved and they may scoff at the cost. It's upwardly to you lot to educate your clientele on these unlike types of makeup and explicate why the price varies. Once they are improve informed, most clientele are willing to pay for amazing makeup after they realize all the effort that goes into the final wait.

Here is an example of what base expenses would be based upon certain looks:

table%202

Why does the pricing vary? Because the process to get to the final product is different for each wait and involves different materials!

A cream pigment version of a Harry Potter makeup IS Non equal to a foam latex Freddy Krueger makeup!

If you lot are creating the foam latex from scratch and it's a custom piece, You lot have to do the post-obit:

  • Lifecast the client
  • Sculpt the Prosthetic
  • Mold the prosthetic
  • Run the foam
  • Bake the cream
  • Pre-Paint the foam

Equally yous tin can see, it tin get messy…21762448 1678206685546227 4920295378267207334 o

That is a 6 role process, that is TIME consuming (at least 10 hours if you piece of work quickly). You could easily cull to accuse for that time at an hourly rate but most artists don't in order to stay competitive in their pricing for Halloween makeups.

Now permit'south create a table to see how much each makeup awarding will cost you so you can charge accordingly and finalize your pricing:

table%203

PRO TIPS:

  1. It is best to have a location where clients tin easily come to you so you lot are able to volume these appointments back to dorsum and maximize time and profitability.
  2. You can also offering group discounts to clients that have 3 or more clients in one location.
  3. You could offer group pricing for customers who are looking to create a group theme.

The truth regarding Halloween makeup…

Withal, y'all want to create your business organization operations is up to y'all.  Just make certain you are open up for business considering clients are going to pay someone to do their makeup, it might besides be you. Call back, we have get a service-oriented industry. The times where clients did their ain Halloween makeup are just about gone. Make certain that you lot assemble your client information so you lot are reaching out to them every year just earlier Halloween.

As mentioned higher up, Halloween costume sales are going to continue to grow then take advantage!

Until next time!!!